Blyth Car Hire Privacy Policy

Data We Gather

We gather and handle various types of personal data, including:

2. Our Use of Information

Blyth Car Hire uses your personal information for these purposes:

• Service Provision and Contract Fulfillment:
  • We handle the processing and administration of your car rental bookings and contracts. This includes verifying your identity to confirm compliance with our rental criteria. We facilitate the collection and return of vehicles, along with processing payments, deposits, and any applicable charges.
• Client Interaction (Contractual Obligations and Interests):
  • We will send booking confirmations, updates, and essential rental details. We address your inquiries and offer customer support. We inform you of any changes to our services or policies.
• Marketing Preferences and Consent Management:
  • We will send promotional offers, newsletters, and service updates if you consent or if we have a legitimate interest. You can opt out at any time.
• Service Enhancement for Customer Experience:
  • Assessing website traffic to refine user experience and site functionality. Conducting research to improve our vehicle offerings and customer services.
• Compliance with Legal Requirements:
  • Adhering to legal and regulatory standards. Safeguarding against fraud and maintaining service integrity. Addressing disputes and upholding our terms and conditions.

Data Sharing Policy

Sharing Your Information With:

• Blyth Car Hire Partnerships: Third-party partners assist us in providing our services, including payment processing, IT support, and maintenance. They are contractually required to safeguard your information.

We do not share your personal information with third parties.

Data Protection

Blyth prioritizes the security of your personal information by employing effective technical and organizational measures. We utilize encryption, strict access controls, secure servers, and conduct regular security assessments to guard against unauthorized access and data breaches. However, please be aware that no method of electronic transmission or storage can guarantee complete security.

Data Retention Policy

Blyth Car Hire retains your personal information only as long as necessary to fulfill the purposes for which it was collected, such as complying with legal obligations and accounting standards. The duration for which we keep data varies based on the type of information and the specific processing context.

Your Rights in Blyth

Your rights under UK data protection law are as follows:

• Access to Your Information: Obtain a copy of your personal information on file.

Contact us below to exercise your rights.

Cookies and Tracking Policies

At Blyth Car Hire, we utilize cookies and similar technologies to improve your user experience, assess website traffic, and customize content to better meet your needs. You have the option to adjust your cookie preferences directly in your browser settings at any time.

Policy Changes

Blyth Car Hire may periodically revise this Privacy Policy to align with changes in our practices or legal obligations. Any updates will be reflected on this page, along with a new "Last Updated" date. We recommend reviewing this policy from time to time to stay informed about our privacy practices.

Blyth Contact Information

For inquiries regarding our Privacy Policy or data practices, please reach out: